Privacy Policy

Last updated: June 2026

1. Introduction

This Privacy Policy explains how we collect, use, and protect your personal information, in accordance with Quebec’s Act to modernize legislative provisions respecting the protection of personal information (Law 25), as well as other applicable Canadian privacy laws.

We take the protection of your personal information very seriously and are committed to handling your data with transparency and accountability.

2. Privacy Officer

In accordance with Law 25, a Privacy Officer has been designated to oversee the protection of personal information within our organization.

Sarah-Jade Labrie Founder Email: sarahjade@yubba.ca Phone: (819) 342-9166

For any questions, concerns, or requests regarding your personal information, please contact her directly.

3. What Data We Collect

Depending on how you interact with our site, we may collect the following information:

Information You Provide Directly

Full name (e.g., when submitting a contact or booking form)
Email address (e.g., contact form, newsletter sign-up)
Phone number (if applicable)
Any information shared in your messages

Automatically Collected Data

IP address and browsing data
Browser type and device used
Pages visited, time spent on site, traffic source (via analytics cookies)
Approximate geographic location (country/region, derived from IP address)

Data Collected via Cookies and Similar Technologies

Some cookies placed on our site may collect data on behalf of third parties (see Section 6 on cookies).

4. Why We Collect Your Data

We use your personal information for the following purposes:

Purpose	Legal Basis
Responding to your contact or service requests	Your consent / Contract performance
Improving your browsing experience	Your consent (analytics cookies)
Analyzing site traffic and performance	Your consent (Google Analytics)
Sending marketing communications (newsletter)	Your explicit consent
Running targeted advertising on social media	Your consent (advertising pixels)
Complying with our legal obligations	Legal obligation

We never collect more data than is necessary for the purposes listed above.

5. Who We Share Your Data With

We do not sell your personal information. However, we work with trusted third parties who may have access to certain data in the course of providing their services:

Analytics Tools

Google Analytics (Google LLC) — Web traffic analysis. Google may transfer data to the United States. Google’s Privacy Policy

Advertising & Social Media (if applicable)

Meta Platforms (Facebook/Instagram) — Advertising pixel for conversion tracking and remarketing. Meta’s Privacy Policy

Hosting & Infrastructure

[Your WordPress hosting provider] — Website hosting. Your data is stored on their servers.

Other Providers (customize based on your tools)

Mailchimp / Brevo / other — Newsletter management (if applicable)
[Booking tool name] — Appointment management (if applicable)

All our providers are contractually required to handle your data securely and only for the intended purposes.

6. Cookies and Tracking Technologies

What Is a Cookie?

A cookie is a small text file placed on your device when you visit our site. It allows certain information about your browsing to be remembered.

Types of Cookies We Use

Type	Description	Consent Required
Essential	Required for the site to function (e.g., session, cart)	No
Analytics	Measure audience and site performance (e.g., Google Analytics)	Yes
Marketing/Advertising	Enable targeted advertising (e.g., Meta Pixel)	Yes
Preferences	Remember your choices (e.g., language, consent)	No

Managing Your Preferences

On your first visit, a consent banner allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking [link to your cookie manager / « Manage Cookies »] in the footer.

You may also configure your browser to block or delete cookies. Please note that doing so may affect certain features of the site.

7. Data Retention

We retain your personal information only as long as necessary for the purposes for which it was collected:

Contact data: 3 years after your last interaction
Analytics data: 14 months (Google Analytics default setting)
Billing/transaction data: 7 years (tax obligation)
Cookie consent records: 13 months

Once these periods expire, your data is deleted or anonymized.

8. Your Rights

In accordance with Law 25 and applicable legislation, you have the following rights:

Right of access: Know what personal data we hold about you.
Right of rectification: Correct inaccurate or incomplete data.
Right to erasure: Request the deletion of your data, within the limits permitted by law.
Right to data portability: Receive your data in a structured, readable format.
Right to withdraw consent: Withdraw your consent at any time, without affecting the lawfulness of processing carried out prior to withdrawal.
Right to object: Object to certain types of processing, particularly for marketing purposes.

How to Exercise Your Rights

Send your request by email to sarahjade@yubba.ca or call (819) 342-9166. We commit to responding within 30 days.

9. Security of Your Data

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, destruction, or disclosure. This includes data encryption in transit (HTTPS) and restricted access to our systems.

In the event of a privacy incident presenting a risk of serious harm, we commit to notifying the Commission d’accès à l’information (CAI) and the affected individuals, in accordance with Law 25.

10. Cross-Border Data Transfers

Some of our providers (e.g., Google, Meta) are based in the United States. Prior to any transfer of your data outside Quebec, we ensure that an adequate level of protection is guaranteed, including verification of applicable legal frameworks (e.g., Data Privacy Framework).

11. Changes to This Policy

We reserve the right to update this policy at any time. In the event of significant changes, we will notify you through a visible notice on our site. The date of the last update is indicated at the top of this page.